Myth | The Internet is anonymous part II

was just reading Martin Nisenholtz's address to the University of Pennsylvania, where he says:

"Facebook works because it is rooted in identity. It is an exercise of one’s ego online....This offers something important to publishers. For the first time, we can populate our site with users who come to us as themselves, not merely as anonymous screen names."

Makes me think of the topic i was writing about a couple of weeks ago: the enormous popularity of Facebook has helped the Internet grow up. What i mean is that the real-world authentication that Facebook has brought about has caused a step change in any site that is using Facebook Connect. So the Facebook ripple is continued to be felt in communities that are leveraging Facebook Connect. And all of these communities are enabling communities of users that are made up of authenticated, real-world users.

"grown-up"=the shift from anonymity to real identity.

http://paidcontent.org/article/419-nyts-nisenholtzs-speech-the-importance-of-engagement/